The prevalence of drug use and abuse is increasingly becoming a notable phenomenon within contemporary society. It is important to recognize that drugs are not inherently detrimental when prescribed by a qualified healthcare professional and administered in appropriate dosages to prevent, treat, or alleviate symptoms associated with abnormal health conditions or illnesses. For example, medications such as Ibuprofen, Metformin, and Amoxicillin serve critical medical functions.
Recently, there has been a significant shift in the patterns of drug use, particularly impacting the youth demographic.
The term “addiction” is defined as an intense desire to partake in a specific activity. This notion conjures various images for different individuals. Those who are contending with addiction often find it challenging to accept the label of “addict.” Many individuals tend to equate addiction with portrayals of celebrities depicted in films or with individuals they have observed at the nadir of their addiction, appearing desperate, homeless, or suicidal.
Given these associations, young people frequently fail to perceive their own drug use as a serious concern.
A troubling new development associated with this issue is the emergence of the trending hashtag on social media, “Wonim Red?” which translates from Akan to “Do you know red?” This hashtag has gained traction through viral videos that feature young adults who appear to be dozing off while standing or engaging in various activities.
“Red,” as it is colloquially known, refers to an illicitly manufactured synthetic opioid recognized for its depressant and euphoric effects, predominantly distributed on the black market. An investigative report by African Eye and BBC Eye has revealed that an Indian pharmaceutical company based in Mumbai is implicated in the production and exportation of this unlicensed and highly addictive substance to several West African countries, including Ghana and Nigeria.
The increasing number of Over-the-Counter Drug Stores opening throughout the nation, coupled with the adverse effects of social media trends, indicates that young individuals residing in densely populated areas are rarely questioned regarding their
intended use of medications when making purchases. Research has shown that children aged between 10 and 17 years are engaging in some form of drug use.
This alarming situation necessitates a comprehensive multi-sectoral approach to effectively address the issue. It is imperative to provide risk-behavioural counselling, enforce parental oversight, and ensure the rigorous implementation of drug laws and
regulations.
Maame Akua.
Watch some videos of the effect the ‘Red’ drug has on young adults in Ghana below: